Pet Food Brand
James Wellbeloved
One of the UK's most widely recognised hypoallergenic dog food brands, founded by James and Angela Wellbeloved. Single-protein recipes (turkey, fish, duck, lamb) with no artificial additives, no wheat, no beef, and no soya — long associated with sensitive-digestion and allergy management in the UK. Acquired by Hill's Pet Nutrition (Colgate-Palmolive) in 2020. Available in UK supermarkets, Pets at Home, and veterinary practices.
At a glance
- Parent company
- Hill's Pet Nutrition (acquired by Colgate-Palmolive via Hill's 2020)
- Founded
- 1991
- Headquarters
- Tiverton, Devon, UK
- Made in
- UK
- AAFCO method
- Formulated to meet AAFCO nutrient profiles
- Typical price tier
- Mid-range
- Pet types
- Dogs, Cats
Product lines
Recall history
No recalls in the FDA enforcement archive at time of last review.
Typical ingredients
Common across the brand's formulations — specific SKUs vary. Always scan the actual label.
Allergens these formulas typically include
Derived from the typical-ingredient list. If your pet reacts to one of these, check whether James Wellbeloved also offers a hypoallergenic or prescription line that excludes it.
Related guides
Scan a specific James Wellbeloved product
Brand-level typicals don't cover every SKU. Upload a photo of the actual food label and the scanner checks the ingredient list against your pet's allergen profile in a minute.
Scan a label →Factual brand reference sourced from FDA enforcement reports, AAFCO publications, and manufacturer disclosures. Not an endorsement or a ranking.