Pet Food Brand
Nom Nom
Fresh dog and cat food subscription, acquired by Mars Petcare in January 2022. This puts Nom Nom under the same parent as Royal Canin, IAMS, Pedigree, Whiskas, Nutro, and Eukanuba — relevant context for "independent" comparison content.
At a glance
- Parent company
- Mars Petcare (acquired January 2022)
- Founded
- 2015
- Headquarters
- Oakland, California, USA
- Made in
- USA
- AAFCO method
- Formulated to meet AAFCO nutrient profiles
- Typical price tier
- premium
- Pet types
- Dogs, Cats
Product lines
Recall history
No recalls in the FDA enforcement archive at time of last review.
Typical ingredients
Common across the brand's formulations — specific SKUs vary. Always scan the actual label.
Common questions about Nom Nom
Is Nom Nom owned by Mars Petcare?
Yes, since January 2022. Mars acquired Nom Nom — this puts Nom Nom under the same corporate parent as Royal Canin, IAMS, Pedigree, Whiskas, Nutro, and Eukanuba. Relevant disclosure for any "independent" brand-comparison content. Nom Nom continues to operate under its own name with existing formulations; the acquisition has not changed the consumer-facing product experience significantly.
Is Nom Nom better than other fresh dog food brands?
Nutritionally similar to The Farmer's Dog, Ollie, and Spot & Tango. Each meal is cooked in USDA-inspected kitchens and portioned to the specific dog. Differentiation is largely marketing and customer service — all major fresh-DTC brands offer comparable nutrition at comparable price points. Mars ownership is now the structural differentiator relative to the independent competitors.
Scan a specific Nom Nom product
Brand-level typicals don't cover every SKU. Upload a photo of the actual food label and the scanner checks the ingredient list against your pet's allergen profile in a minute.
Scan a label →Factual brand reference sourced from FDA enforcement reports, AAFCO publications, and manufacturer disclosures. Not an endorsement or a ranking.