Pet Food Brand
Pure Balance
Walmart's private-label natural-positioning dog and cat food, manufactured through J.M. Smucker's Ainsworth Pet Nutrition subsidiary. The Pro+ sub-line includes limited-ingredient formulas at a budget price point.
At a glance
- Parent company
- Walmart (manufactured by Ainsworth Pet Nutrition / J.M. Smucker)
- Founded
- 2012
- Headquarters
- Bentonville, Arkansas, USA
- Made in
- USA
- AAFCO method
- Formulated to meet AAFCO nutrient profiles
- Typical price tier
- budget
- Pet types
- Dogs, Cats
Product lines
Recall history
No recalls in the FDA enforcement archive at time of last review.
Typical ingredients
Common across the brand's formulations — specific SKUs vary. Always scan the actual label.
Common questions about Pure Balance
Who makes Walmart's Pure Balance pet food?
J.M. Smucker's Ainsworth Pet Nutrition subsidiary, manufactured under contract for Walmart's private label. The Pro+ sub-line includes limited-ingredient formulas at a budget price point. Walmart exclusively distributes Pure Balance; not stocked at Petco, PetSmart, or independent pet retailers. Ainsworth also makes Rachael Ray Nutrish, relevant context for cross-brand comparison.
Is Pure Balance good quality for the price?
Reasonable mid-budget value. Uses named primary proteins (chicken meal, salmon meal) rather than generic meat meal — a quality indicator most budget private-label brands lack. The LID sub-line at under $2/lb is one of the cheapest limited-ingredient formulas in US retail. For single-allergen dogs on a budget, Pure Balance LID is a legitimate option.
Scan a specific Pure Balance product
Brand-level typicals don't cover every SKU. Upload a photo of the actual food label and the scanner checks the ingredient list against your pet's allergen profile in a minute.
Scan a label →Factual brand reference sourced from FDA enforcement reports, AAFCO publications, and manufacturer disclosures. Not an endorsement or a ranking.