Pet Food Brand
Wellness Pet Company
Produces Complete Health, CORE, Simple (LID), and TruFood lines. Simple Limited Ingredient Diet is the brand's food-sensitive offering, using single-protein-source novel formulations.
At a glance
- Parent company
- Wellness Pet Company (Berkshire Partners / Clearlake Capital)
- Founded
- 1997
- Headquarters
- Tewksbury, Massachusetts, USA
- Made in
- USA
- AAFCO method
- Formulated to meet AAFCO nutrient profiles
- Typical price tier
- premium
- Pet types
- Dogs, Cats
Product lines
Recall history
2017-03-18
Class IIWellness 95% Beef canned — elevated moisture
Typical ingredients
Common across the brand's formulations — specific SKUs vary. Always scan the actual label.
Allergens these formulas typically include
Derived from the typical-ingredient list. If your pet reacts to one of these, check whether Wellness Pet Company also offers a hypoallergenic or prescription line that excludes it.
Related guides
Common questions about Wellness Pet Company
Who owns Wellness Pet Food?
Wellness Pet Company, a privately-held holding owned by Berkshire Partners and Clearlake Capital. Independent of the Mars / Nestlé / Colgate-Palmolive / General Mills conglomerates that own most other major US pet-food brands. Wellness also owns Eagle Pack, Sojos, and Holistic Select. The independent corporate status is a differentiator versus Mars-owned premium brands.
Is Wellness Simple LID good for dogs with allergies?
Often yes, for single-allergen dogs. Simple Limited Ingredient Diet uses a single animal protein source (salmon, lamb, turkey, or duck) with a limited carbohydrate — typically rice, oatmeal, or sweet potato. It works for many dogs with confirmed protein allergy and costs significantly less than Rx hydrolyzed diets. For multi-allergic or severe cases, hydrolyzed Rx foods still outperform LID.
Has Wellness been recalled?
Rarely. Most recently March 2017 — Wellness 95% Beef canned dog food recalled after quality-assurance testing found elevated moisture that could cause rapid spoilage. No illnesses reported. That was the only significant Wellness recall in the 2015–2024 window. The brand's recall record is notably cleaner than most US premium kibble brands. Full FDA enforcement-report URL on the brand page.
Scan a specific Wellness Pet Company product
Brand-level typicals don't cover every SKU. Upload a photo of the actual food label and the scanner checks the ingredient list against your pet's allergen profile in a minute.
Scan a label →Factual brand reference sourced from FDA enforcement reports, AAFCO publications, and manufacturer disclosures. Not an endorsement or a ranking.