Press, Citations & Partnerships
Pet Allergy Scanner is an independent UK pet-owner site built around a free pet food allergen scanner and a library of research-backed articles citing primary veterinary literature (Mueller et al. BMC Vet Res 2016, Olivry et al. 2015, ACVD, Merck Vet Manual). This page is a one-stop reference for journalists, bloggers, vets and partners who want to cite the site, embed the cross-reactivity tool, or get in touch.
In one paragraph
Pet Allergy Scanner is run by Gary Innes, a UK Cockapoo owner with 7+ years of personal experience navigating his dog's chronic multi-protein food allergy (the dog's safe diet has narrowed to salmon, venison, and vegetables only). The site provides a free allergen-scanning tool for pet food labels plus owner-to-owner research articles. Gary is not a veterinarian and the site is explicit about that — every article cites primary veterinary sources and defers diagnostic decisions to the reader's vet. Read more on the About page.
How to cite Pet Allergy Scanner
Use whichever style your publication requires. The site identifier is https://petallergyscanner.com and the responsible author is Gary Innes.
APA (7th edition)
Innes, G. (2026). Pet Allergy Scanner: free pet food allergen checker and research-backed guides on canine and feline food allergies. Retrieved from https://petallergyscanner.com
Harvard
Innes, G., 2026. Pet Allergy Scanner [online]. Available at: https://petallergyscanner.com [Accessed: insert date].
MLA
"Pet Allergy Scanner." Pet Allergy Scanner, edited by Gary Innes, 2026, https://petallergyscanner.com.
For citing a specific article, use the article's URL plus its "Last updated" date (visible at the top of every article). A copy-paste citation block appears at the foot of each article.
Embed the cross-reactivity matrix
The cross-reactivity matrix is a free, citation-backed tool that surfaces which canine food allergens cross-react with each other. We're happy for vets, pet bloggers and educators to embed it on their own sites under a simple condition: keep the "Powered by Pet Allergy Scanner" attribution link visible (any styling you like). Drop the snippet below into your CMS.
<iframe src="https://petallergyscanner.com/tools/cross-reactivity/?allergen=chicken" width="100%" height="640" style="border: 1px solid #d4c69e; border-radius: 12px;" title="Dog food allergen cross-reactivity matrix" loading="lazy" ></iframe> <p style="font-size: 13px; color: #555; margin-top: 8px;"> Cross-reactivity matrix by <a href="https://petallergyscanner.com/tools/cross-reactivity/">Pet Allergy Scanner</a>. </p>
The ?allergen= query string is optional — pre-loads a specific allergen view (chicken, beef, dairy, wheat, fish, lamb, egg, soy). Omit the parameter to land on the picker grid.
Brand assets
- Wordmark: Pet Allergy Scanner (no space inside). Founder: Gary Innes.
- Site icon (square): /icon-512.png — 512×512 PNG.
- Open Graph image (1200×630, dynamic): /opengraph-image — the default share card.
- Brand colours: forest green
#1a3a1a, cream#f7f3ed, tan#e8dcc4.
Partnerships & press
Genuinely interested in:
- UK / US veterinary practices wanting to link to the elimination-diet pillar from their owner-education pages
- Pet bloggers wanting to embed the cross-reactivity matrix or co-publish an article
- Veterinary dermatologists open to reviewing specific clinical articles — if a named MRCVS / DACVD / DipECVD reviewer is involved, the site will name and credit you on the relevant articles
- Journalists writing about pet food, food allergy, or pet-tech — happy to provide commentary, source links or original data
Email: hello@petallergyscanner.com. Brief is fine — one paragraph saying who you are, what you want to do, and a deadline if there is one.
As mentioned in
Pre-launch — this section will be populated as press mentions land. If you've covered the site, drop us a line and we'll add you here.
This page is editable at app/press/page.tsx. Citation strings should be updated annually.