Pet Food Brand
Pure Pet Food
Yorkshire-based UK subscription brand producing air-dried complete dog food — a shelf-stable format that sits between raw and kibble. Meals are customised by dog weight, age, and activity level; customers receive a personalised plan. Single-protein and limited-ingredient options are available (chicken, duck, salmon, turkey, venison). Air-drying preserves nutrients without refrigeration requirements. Direct-to-consumer subscription only; typical pricing £2–5/day for a medium dog.
At a glance
- Parent company
- Pure Pet Food Ltd (independent)
- Founded
- 2013
- Headquarters
- Harrogate, North Yorkshire, UK
- Made in
- UK
- AAFCO method
- Formulated to meet AAFCO nutrient profiles
- Typical price tier
- premium
- Pet types
- Dogs
Product lines
Recall history
No recalls in the FDA enforcement archive at time of last review.
Typical ingredients
Common across the brand's formulations — specific SKUs vary. Always scan the actual label.
Allergens these formulas typically include
Derived from the typical-ingredient list. If your pet reacts to one of these, check whether Pure Pet Food also offers a hypoallergenic or prescription line that excludes it.
Related guides
Scan a specific Pure Pet Food product
Brand-level typicals don't cover every SKU. Upload a photo of the actual food label and the scanner checks the ingredient list against your pet's allergen profile in a minute.
Scan a label →Factual brand reference sourced from FDA enforcement reports, AAFCO publications, and manufacturer disclosures. Not an endorsement or a ranking.