Pet Food Brand
tails.com
UK subscription kibble brand that customises dry food formulations to the individual dog. Owners complete a questionnaire covering breed, weight, age, health conditions, and known sensitivities; the algorithm generates a unique kibble blend. Unusual model in pet food — the formula literally changes per dog. Recipes exclude named allergens where the owner specifies them. Nutritionist and vet consultation services available. Delivered direct to door, typically £30–60/month for a medium dog.
At a glance
- Parent company
- tails.com Ltd (backed by Nestlé Purina PetCare strategic investment 2019)
- Founded
- 2014
- Headquarters
- London, UK
- Made in
- UK
- AAFCO method
- Formulated to meet AAFCO nutrient profiles
- Typical price tier
- Mid-range
- Pet types
- Dogs
Product lines
Recall history
No recalls in the FDA enforcement archive at time of last review.
Typical ingredients
Common across the brand's formulations — specific SKUs vary. Always scan the actual label.
Allergens these formulas typically include
Derived from the typical-ingredient list. If your pet reacts to one of these, check whether tails.com also offers a hypoallergenic or prescription line that excludes it.
Related guides
Scan a specific tails.com product
Brand-level typicals don't cover every SKU. Upload a photo of the actual food label and the scanner checks the ingredient list against your pet's allergen profile in a minute.
Scan a label →Factual brand reference sourced from FDA enforcement reports, AAFCO publications, and manufacturer disclosures. Not an endorsement or a ranking.