Brand Comparison
The Farmer's Dog vs Ollie
The Farmer's Dog and Ollie are the two largest fresh-dog-food subscription services in the US. The Farmer's Dog hit $1.2B annualised revenue in 2024; Ollie is privately held and smaller but nutritionally similar — both cook meals in USDA-inspected facilities, portion them per-dog based on weight/age/activity, and ship frozen. Pricing is comparable ($2-5/day depending on dog size). The Farmer's Dog has a narrower product line (four fresh recipes); Ollie also offers a Baked line (dry, shelf-stable) which addresses the travel-logistics problem that subscription-frozen creates. For food-allergic dogs, both offer single-animal-protein formulations suitable for mild-to-moderate sensitivities. Neither has hydrolysed-protein or confirmed-novel-protein options, so for severe multi-allergic dogs, Rx veterinary diets still outperform either fresh-DTC brand.
The Farmer's Dog
The Farmer's Dog (privately held, venture-backed)
Human-grade fresh dog food delivered by subscription. Hit approximately $1.2B annualised revenue in 2024. Each meal is cooked in batches and portioned for the specific dog based on weight, age, and activity level.
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Ollie
Ollie (privately held)
Fresh dog food delivered by subscription with per-dog customisation. Positioned similarly to The Farmer's Dog — cooked meals, human-grade ingredients, portioned to the specific dog. Offers both fresh and baked product lines.
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How they compare
| Attribute | The Farmer's Dog | Ollie |
|---|---|---|
| Parent company | The Farmer's Dog (privately held, venture-backed) | Ollie (privately held) |
| Founded | 2014 | 2016 |
| Headquarters | New York, New York, USA | New York, New York, USA |
| AAFCO method | Formulated to AAFCO profiles | Formulated to AAFCO profiles |
| Made in | USA | USA |
| Price tier | Premium | Premium |
| Pet types | Dogs | Dogs |
| Documented recalls | 0 on record | 0 on record |
| Product lines | 4 lines | 2 lines |
Pick The Farmer's Dog if
- You want the category-leading operational polish (largest fresh-DTC by revenue)
- You prefer fresh-only (no Baked alternative to confuse choice)
- You value the Farmer's Dog brand recognition for reselling
Pick Ollie if
- You need a shelf-stable option for travel (Ollie Baked)
- You want the option to mix fresh + baked formats
- You're price-sensitive — Ollie Baked is typically cheaper than fresh
Ingredient overlap
Both brands commonly use
Only in The Farmer's Dog
Only in Ollie
Scan either food against your pet's allergens
Brand-level comparison doesn't catch formula-level differences. Scan the specific bag you're considering to see the actual ingredient list checked against your pet's profile.
Scan a label →Factual comparison based on AAFCO definitions, FDA enforcement archive, and corporate disclosures. Not medical advice. Not an endorsement of either brand.